Powerful Video Marketing

Social Media Marketing Business

Lasse Rouhiainen — Sat, 31 Jul 2010 19:42:04 +0000

Today, most online business owners and webmasters have discovered the value of social media marketing as one f the best marketing strategies. Social media sites such as Facebook, YouTube, and MySpace have demonstrated to be proficient marketing tools for numerous successful online businesses. In order to employ social media marketing efficiently, it is advisable to take note of the following factors.

1. It is vital to listen to your potential and existing customers. It is highly recommended to find a way to know the feedbacks and comments of customers about your company as well as your offerings. This would help you incorporate appropriate schemes in social media sites.

2. It is important to choose the right social media site. At any rate, whether your chosen social media sites are among the prominent or unpopular, the main thing is they suit your products as well as business goals and objectives.

3. It is not advisable to sell directly on social networking sites. Social media sites or social networking sites are used to establish relationships, connect with people, and create networks. If you operate as a salesman, members will stay away from you. As such, it is advisable to apply your marketing schemes during appropriate opportunities.

4. It is favorable to discern the needs, wants, or expectations of your target audience. You should be able to determine what your network expects from your company and service. If you want to make use of social media marketing in order to promote your business or generate traffic, you should be aware of the top 5 social media sites that can provide you with great rewards for your online business.

• Facebook – This social media website is considered as the largest social media site as its members are over 350 million in number. At an average, Facebook users spend more than an hour a day to surf, interact, or simply be updated on latest news and trends.

• YouTube – This social media website is considered as the most popular and major video-sharing or video-networking website on the Internet today. A lot of people consider it a great venue to upload and share their videos.

• Twitter – This social media website is a social media site that brings people together through sharing status updates, links, and contents among others. Twitter has impacted the Internet in a huge way that even celebrities and politicians make use of it.

• Blogger – As the name implies, this website is created for blogging. On a monthly basis, this website has over 20 million users. Blogger was conceptualized because of the fact that blogging has become a popular way of posting and sharing ideas on different topics and issues.

• MySpace – This website can also be used in social media marketing. It is very similar to Facebook although it has lesser members of over 270 million. While you can promote and sell products on Facebook, you can do the same in MySpace. In fact, the advertising page of MySpace is cheaper as compared to the cost of advertising in Facebook Ads.

Social Communities – Why Should You Have One?

Lasse Rouhiainen — Fri, 14 Aug 2009 15:33:37 +0000

Here is a part two of the videos on social communities. Hope you enjoy

You can see the part one here. Let me know what you think

Thanks,

Lasse Twitter.com/lasseweb20

Excuses begone – Wayne Dyer Shows How To Live Without Excuses

Lasse Rouhiainen — Sat, 18 Jul 2009 11:16:08 +0000

One of my favourite authors in the world Wayne Dyer shares in this video on how you can change your life by living without excuses.

I think this is highly important topic right now since many people feel the pressure of the bad economy and have all kinds of fears of their future. I highly recommend you start today to question your excuses and to live with your full potential.

Its amazing to see how Dr. Dyer is in such a good shape although he is 69 years old. My goal is to be in equal shape when I hit 70.

How do you like this video ? Are you ready to start living your live with your full potential ? What would you add to this topic ?

Please leave your comment below.

Social Media Chat In Benidorm – With Ryan Opaz

Lasse Rouhiainen — Sat, 18 Jul 2009 11:00:41 +0000

Few weeks ago I had a change to interview one of my Social Media friends – Ryan Opaz from Catavino . In this video we share some beautiful view of the nice coastal city of Benidorm and talk what is importante when you start Social Media Marketing today.

Seth Godin Video From TED – Tribes We Need You To Lead Us

Lasse Rouhiainen — Sat, 16 May 2009 21:48:54 +0000

Here is a great video by Seth Godin, the author of one of my favorite marketing books Tribes – We Need You To Lead Us, where Seth explains why communities and social networks are so vital nowadays.

How do you find this video ?

Please leave your comment below

How to Twitter and What Is Twitter – Video

Lasse Rouhiainen — Wed, 29 Apr 2009 21:13:48 +0000

When I started to use Twitter on August 2007, it was just a small website that some Internet Marketers and greeks were using. Today Twitter is getting huge coverage on mainstream media and its is the social site with highest growth right now. Here is a quick video from US Today, that intents to explain what is Twitter and how to Twitter.

Relates Articles:

how Oprah Started to Twitter

Twitter on mainstream media

Web Video Marketing Mistakes

Lasse Rouhiainen — Wed, 29 Apr 2009 20:29:40 +0000

YouTube Video Marketing

Two of the biggest mistakes people make with Web Video Marketing on the Internet are:

1. Not communicating what the video is about during the first 7 – 10 seconds

It’s so typical to start watching a video on YouTube without having any idea what the video is about.

Most people today are very busy so you need to communicate extremely well both WHAT your video is about and WHY they should watch it. There’s so much distraction and people get lots of spam.

How to avoid this: start your video by communicating what your video is all about and why the viewer should watch it until the end. This is a great way to set you apart from your competition.

2. Putting the focus on yourself rather than on the viewer (your target market)

Most companies who make videos for YouTube tend to talk about themselves. They use sentences like this,for example:

“Our last year was amazing…. “
“We have just moved to new office facilities….”

Some entrepreneurs and small business owners use these kinds of sentences

“I just joined a great business opportunity.. you need to hear about it…”
“My business is going great, life is perfect now..”

These are all very boring from the point of the viewer since the focus is on the speaker and not on the listeners…

How to avoid this: To become a great video marketer you need to develop the skill of learning everything you can about your target market and more specifically, try to find out that kind of problems or challenges your target market has.

Video Internet Marketing – Testimonial of Lasse Rouhiainen

Lasse Rouhiainen — Sat, 25 Apr 2009 19:33:37 +0000

Scott Tousignant is a very successful social media marketer and fitness trainer that I have had a pleasure to meet on Internet Marketing cruise on 2008 and ever since then we have been exchancing information and masterminding on skype. In this video Scott tells what he thinks about my video marketing courses and social media strategies.

Travel 2.0 Workshop – Seminar on Using YouTube and Twitter For Tourism

Lasse Rouhiainen — Sat, 25 Apr 2009 15:12:27 +0000

Travel 2.0 means promoting tourism using Web 2.0 and Internet Marketing. Few days ago I had a fantastic change to conduct some workshops on Travel 2.0 and innovation with my friend Jimmy Pons in Oviedo Asturias (northern Spain). In this quick video we summarize some of the main topics of the workshop.

Oprah Starts Promoting Twitter In Her Show With Evan Williams

Lasse Rouhiainen — Sun, 19 Apr 2009 19:12:10 +0000

Oprah has finally started to use Twitter and below is a video where she makes her first tweet. According to all estimates this will have huge boost for Twitter as mainstream will start to use Twitter more and more after the endorsement from Oprah. You can visit Oprah’s Twitter page here . Evan Williams who is the CEO of Twitter and also appears in this video can be found with the username @ev.

You can find me on Twitter at @lassevideo