Web Video Marketing Mistakes
YouTube Video Marketing
Two of the biggest mistakes people make with Web Video Marketing on the Internet are:
1. Not communicating what the video is about during the first 7 – 10 seconds
It’s so typical to start watching a video on YouTube without having any idea what the video is about.
Most people today are very busy so you need to communicate extremely well both WHAT your video is about and WHY they should watch it. There’s so much distraction and people get lots of spam.
How to avoid this: start your video by communicating what your video is all about and why the viewer should watch it until the end. This is a great way to set you apart from your competition.
2. Putting the focus on yourself rather than on the viewer (your target market)
Most companies who make videos for YouTube tend to talk about themselves. They use sentences like this,for example:
“Our last year was amazing…. “
“We have just moved to new office facilities….”
Some entrepreneurs and small business owners use these kinds of sentences
“I just joined a great business opportunity.. you need to hear about it…”
“My business is going great, life is perfect now..”
These are all very boring from the point of the viewer since the focus is on the speaker and not on the listeners…
How to avoid this: To become a great video marketer you need to develop the skill of learning everything you can about your target market and more specifically, try to find out that kind of problems or challenges your target market has.
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Category: Web Video Marketing, YouTube Marketing
Great advice. Video is becoming the new TV ad spot and these are definitely things one needs to watch out for!
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Great topic. I think you should expand on the information because there are a lot more things that people do wrong. Here are a couple more video marketing pet peeves I have.
1. I hate it when video marketing videos are TOOO LONG! People, make em short. YOu have the option to create several videos if you need to make the videos long. But think of tv commercials, they are short and to the point. Follow that example.
2. Another thing about video marketing is to always include your website address across the bottom of the whole video. Really, the goal of the video marketing video is to get people back to your site right? So don’t wait to show it until the end.
Thanks,
Preston Rahn
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Really a gud advice I think it will help a lot ………even i think irrespective of any thing we must concentrate on listeners and theirs needs…..
thnx 4 the gud advice
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Keep your content to about a 1-2 minutes, do a series of FAQ’s answering the most common questions that people normally ask about your stuff. Proper title, description, use of keywords and tags that are congruent with the audio content is important as well. For more case studies and free video marketing training feel free to visit my blog.
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I couldn’t agree with you more with regards to short videos. I personally have a 3 minute threshold, especially since long videos might take time to stream or buffer. I definitely don’t want to wait for that.
I spend more time on-line on sites like facebook and youtube than I do watching TV. Video Marketing is the wave of the future.
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Thanks for the info. I’m just a beginner in Video Marketing. Your articles are essential.
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