This is a video I now watch at least two times a week. Its Gary Vaynerchuk's keynote speak about how to build personal brand with Social Media. As you might know I have been teaching and giving training on web 2.0 and social media marketing for quite some time already, but have not seen such a great 15 minute presentation on Social Media before.You can learn more about Gary Vaynerchuk in his personal blog.
Branding yourself using web 2.0 is one of the most important task we all need to focus on and it is also a lot of fun when you use video marketing and all the other tools available today.
Here are some of the my main takeways from the presentation:
- Focus on build your brand equity
- Focus on using your patience and passion
- Understand this is Business, you need to work hard
- Newspaper, tv are no longer control, everything depends on you and how much content you produce.
- You have to do what you love
- You have to be completely transparent
- All start with YOU
- Too many people giving up
- You position yourself on what you love
What was the thing you liked the most in this video ?
Within few weeks two of my Internet Marketing friends and mentors Simon Leung and Stuart Tan, are holding a seminar in Singapore and Malaysia called The Smart Seminar. I highly recommend this seminar to everyone, but unfortunately cannot go myself.
This will sure be one of the most valuable marketing seminar in Asia this year, and includes a huge list of guets speakers like Mike Morgan, Ross Goldberg, Anik Signal, Mark Widaver, Ben Mack, Donna Fox.
Here is a video recording Simon and Stuart did before the event. To register for the event go to Smart seminar website
Some friends of mine found it difficult to start marketing their business with Web 2.0 or Social Media. That’s why I created this list of useful Web 2.0 success habits.
So here are my core values and fundamental beliefs when it comes to Web 2.0 Marketing and Social Media Marketing:
Success Habit 1: Focus only on sharing valuable content
Don’t try to sell anything. When you give valuable content to people they become attracted by your knowledge and expertise. They will then contact you and ASK if they can buy something from you or do something in co-operation with you. If you study the most successful people on the Internet they’ve all contributed and provided a lot of content online. The great thing about Web 2.0 is that it allows everyone to have huge exposure by providing a lot of content in different forms - like written, audio and video.
Success Habit 2: Focus on building relationships and forget about competition
In my Web 2.0 Internet Marketing World no competition exists, only collaboration. It’s amazing how many ways you can collaborate and achieve mutual success with, people who are in the same market than you.
I highly recommend you focus on building relationships, it’s helped more than words could ever explain.
Try to find the market leaders in your niche and develop a personal relationship with them. Comment on blogs within your niche and look for opportunities to collaborate and to initiate joint ventures.
Social Networks such as Facebook are one of the most useful places to develop and cultivate profitable relationships with other professionals in your industry. Do a search in Facebook groups, participate and get involved in the ones that are closest to your interest.
Success Habit 3: Focus on “Collective Success”
Many Web 2.0 experts and industry leaders achieved their success through relationships, collaboration and support with other professionals in their sector.
Saying negative things or spreading rumors about your competitors are totally outdated promotional methods. The Web 2.0 environment provides us with many more possibilities to co-operate and to create profitable joint ventures with our “competitors” than normal offline businesses.
The concept of “collective success” may be a bit difficult to understand and to implement in your marketing, because most of us are raised in a society that puts a lot of emphasis on rivalry and competition.
"The collective success" is the result of a group of peoples’ ability to collaborate in the distribution and exchange of information to provide knowledge and added value to a market segment.
When we put all our focus on finding profitable joint ventures and collaboration with other people in the same market, we will never run out of new opportunities and possible new business ventures.
Success Habit 4. Focus on taking action.
I was told by Tom Beal, one of my Internet Marketing mentors: “You don’t have to get it right, you just have to get going”. I think this is vital in the Web 2.0 environment. My recommendation is to take action and improve the process as you go along.
Web 2.0 is all about adding your personal touch in your marketing and communication and no-one expects you to be perfect at everything you do. Therefore, don’t be afraid of making mistakes because they’re a critical part of your journey to Web 2.0 success. Just focus on taking action and learning something new every time.
I hope you find these ideas useful for your business.
I would enjoy hearing your opinion about which you think are the main Web 2.0 success habits?
Today I came across an interesting video by NewScientist. Microsoft scientists explain how they’re developing new video editing technology which will allow you to create some of the same kind of tricks big Hollywood movie production companies create.
I find this quite interesting and it will definitely be useful in the future. However, for 80% of Internet Marketers basic video editing programs like Windows Movie Maker, Sony Vegas or Imovie (Mac) are enough.
If you’re doing high quality video editing, Final Cut pro (Mac) is one of the most comprehensive editing programs that many professional film-makers use.
Personally, I mainly use Imovie for video editing and Screenflow for recording my screen. Both of these programs are available only for Mac computers and are quite simple to use. If you’re searching for professional video editing for your company, I highly recommend my friend Gideon Shalwick from Australia. From his amazing new blog www.getyourvideoonline.com you can learn many valuable things and you’ll be able to contact Gideon personally.
This is a part two video on my series on how to create videos in cool places. You can find the first part of this series here.
Main point of these videos is that always when you visit a cool place with nice background, you should try to make a video. Many people asked me what should they say in the videos?
In this video I give a simple answer to that question: think of the questions your current customers and prospects are asking and do a quick FAQ video based on those questions.
This video was recorded in my summer place in Lohja, Finland. Would love to hear your comments about this video!
Many people say they don't know how to make cool videos. One of the easiest ways is to go outside and find a place with nice background and record your video there.
This video was recorded in the island of "La Palma" in Canary Islands where I was giving a seminar on online video marketing for tourism business. After the seminar I went with other speakers to see the sunset at the top of the mountain and recorded this video.
Everywhere I go, I always have my Flipcam with me, so I can quickly record cool videos. Would love to hear your comments on this video, simply type them in the comments section.
Just got back from one week vacation in my native country Finland and wanted to share some cool pictures from the trip. Nowadays, I have my digital camera with me in order to be able to take photos everyplace I visit. Here are the first part of the pictures taken in Finland.
Swimming in the lake after sauna (water was 18 degrees)
Here is a cool video from Kevin Rose and Alex Albrecht, the authors of Diggnation, where they present an interesting success story of social media marketing tool called twitter.com. I have been using Twitter more than a year now and personally think its very useful tool.
I will soon launch my totally new Internet Video Marketing membership site and wanted to share some exclusive content beforehand. In this article you can learn the 5 common beliefs that are holding people back in video marketing. I have gathered these after working with hundreds of small business owners and helping to get more exposure with Online Video. Hope you enjoy the article. Lasse
Most people have a lot of self-limiting beliefs and doubts when they start making videos. Here are some of the most common ones and how to avoid them.
1. “I cannot do it” – because you need to be an actor to do video marketing
This is one of the biggest mistakes! Today all over the world reality shows are among the most popular TV programs and the reason is that most people want to see the lives of normal everyday people. Also most people using sites like YouTube are tired of actors using scripts when presenting a product or service.
You CAN do it!
And it’s even your obligation to communicate your product or service to your target market using video so that they get a good feeling of what its all about.
2. “My videos need to be perfect”
This false belief comes from the fact that people are used to associating online videos to Hollywood movies which do have to be perfect and well done.
Your videos don’t need to be perfect. They just need to be unique and when created by you..they ARE! If you make a mistake or say something you didn't plan to say, make a joke about it and move on.
Most people are bored seeing “perfect” videos and commercials in TV, that is why they go to Internet video sites where they can see normal everyday people who are just like them talking about products and services
3. “ My first video need to be excellent, otherwise I will quit”
I hear this so many times. Most people think that they first video has to be perfect, when the opposite is true. I have helped many people successfully market their business on YouTube and most of them made below average videos when they started.
The great news is your first video doesn’t have to be great. One of my Internet Marketing mentor Tom Beal says “You don’t need to get it right, you just need to get going”. I highly recommend you follow that advice.
Remember that you can post hundreds of videos to sites like YouTube for free, so your first video doesn’t have to be great. Rather start making and posting videos to YouTube and improve with each video.
Consider each of your video as an asset you have and work purposefully on increasing the number of videos you have. Usually more assets means more results..
4. “Only big companies can do video marketing – I’m a small business owner its more difficult for me”
Interestingly small companies and small business owners have advantages over big companies when it comes to making online video. The most valuable thing you can share in your videos is your story or the story of your product and service.
Most viewers of online video sites and bored of watching infomercials of big companies and want to hear normal people talk about their product or service.
According to my experience small business owners are much more flexible and ready to start making videos that work in YouTube and similar sites than big companies are.
The other great thing is that nowadays you don’t need a high budget in order to start making online videos. You can start with free screen capture program or by making a simply videos using your webcam.
5. “Online video marketing is expensive, technical and hard to do”
Today you can do highly successful videos by just adding some picture, text and music together. Some years ago it used to be expensive to produce a video for Internet, but now you can do it by using cam recorder, digital camera, webcam or even a mobile phone. There are also several screen recording programs where you can record your screen and talk while showing some interesting websites.
The quality of your video is not that important. The main thing is you start to do videos and plan to improve with each video.
Most people I have helped think doing online videos is hard since they think you need to make long 20 minute or more videos. However, the opposite is true as short under 2 minute videos work best normally.
Lasse Rouhiainen
— Join our list and be the first to know when Powerful Video Marketing 2.0 will launch!
I nthis video I present a simple yet powerful method you can use, every time you upload a video to YouTube. Here is a quick summary of the main points presented in this video: 1. Share your video with your friends in YouTube (Check the video showing you exactly how to do it.). It’s recommended that whenever you add new friends to your YouTube account, you try to find people who are in the same industry as you are who will comment on your videos.
2. Share you video with your friends in Facebook - Facebook is one of the most active social networks and with one easy step you can easily share you video with all your friends in Facebook.
Tip:Try to take videos which add value to the market place or gives useful advice. People hate sales videos, and YouTube is not the right place for making a posting with commercial content. With each video, try to build a relationship with your viewers by sharing some stories or giving advice and you will have a much bigger following. 3. Share your video with your friends in MySpace — YouTube allows you to easily post your video in your MySpace blog. You obviously need to have a profile there first. This is a quick and easy way to share your video with your buddies in MySpace. Remember that the MySpace Blog has an RSS feed which you can in turn submit to RSS directories.
In addition to posting your video to your YouTube, Facebook and MySpace friends, you can also bookmark it with the following services: Digg, del.icio.us, Reddit, StumbleUpon and also add to your profiles in MSN Live Spaces, Mixx and orkut.
I would say that there are very few businesses that can say that nearly all their marketing is free and that their business has grown by over 50% by using video and Web 2.0 marketing. I strongly recommend Powerful Video Marketing to everyone who wants to build a solid business online using the new Web 2.0 strategies.
- Phil Snelman, UK -
www.WorldWide-MLM.com
Some friends of mine found it difficult to start marketing their business with Web 2.0 or Social Media. That’s why I created this list of useful Web 2.0 success habits.
