March 25, 2009

Twitter - Twittering Profits CNBC Video Report

Here is a short clip on how Twitter can monitize its big growth. Twitter is now growing very fast and many companies and business people are using it as their number one method of promotion.

You can follow me on Twitter at @lassevideo

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January 20, 2009

Video Marketing Interview With Robin Good

In the second part of the video interview series with Robin Good on Internet Video Marketing. In this second video we talk about:

- The importance of doing keyword research

- Should you send your video to all video sites

- Why you should use annotations in YouTube videos

- Which format you should upload your videos to YouTube

Plus, at the end of the video we share some important tips on online video marketing.

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December 26, 2008

Video Marketing Webinar Training

(Please be patient…this video may take a few minutes to load…
You can click "pause" and let it load up for a little while and then hit play…)

Here is a video marketing webinar recording I did some time ago. This recording is one hour long and you can learn some great things on online video marketing.

Here are some things covered in this training:

- New YouTube video advertising program and what you should know about it!

- Make better videos by understanding your clients (hint: this is not as easy as you may think)

- Secret keyword tool to find HOT new keywords for your videos

=> TO GET YOUR VIDEO MARKETING TO THE NEXT LEVEL JOIN VIDEO MARKETING MEMBERSHIP SITE WITH ONLY $4.95, CLICK HERE NOW

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November 3, 2008

YouTube And Video Marketing Seminar

This is in Spanish but here are some highlights in English
- Most companies commit the mistake of uploading "info commercials" to YouTube
- YouTube users are not searching for Info commercial, but rather "value added information"
- Companies need to ask themselves "what is value added information for your target market" ? and create videos on those topics.

The Video was recorded in the seminar of "Innovation and New Technologies" in Pontevedra Galicia - Spain, 31th of October 2008.

Among other speakers was a representative from Google Spain. He confirmed that YouTube is now one of the top priorities within Google and that the number of YouTube users is growing all the time (10.6 million unique users only in Spain)

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October 25, 2008

YouTube Marketing Tip

In this video I wanted to share important video marketing and YouTube Marketing tip from my last YouTube and Video Marketing seminar. In the beginning of the video I will share some pictures from my seminar and at the end of the video will share some insights on how to use Online Video Checklist.

One of the most powerful ways of creating effective videos quickly is using Online Video Checklist where you can define what is your target market and what is the purpose of the video.

In my new membership site we will talk more about the Online Video Checklist and how to use it, but I wanted to give it to you as a free gift.
Join Early Notification list and be the first to know when Powerful Video Marketing 2.0 will launch!

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October 14, 2008

How To Add Links To YouTube Videos

How to Add Links To YouTube Videos - Click "play" to watch this short video

Click "play" to view this short video (4.38
minutes)


Join Early Notification list and be the first to know when Powerful Video Marketing 2.0 will launch!

First Name:


Email:



To Learn how to add annotations to YouTube video check this video below

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October 1, 2008

Gary Vaynerchuk - Building Personal Brand With Social Media

This is a video I now watch at least two times a week. Its Gary Vaynerchuk's keynote speak about how to build personal brand with Social Media. As you might know I have been teaching and giving training on web 2.0 and social media marketing for quite some time already, but have not seen such a great 15 minute presentation on Social Media before.You can learn more about Gary Vaynerchuk in his personal blog.

Branding yourself using web 2.0 is one of the most important task we all need to focus on and it is also a lot of fun when you use video marketing and all the other tools available today.

Here are some of the my main takeways from the presentation:

- Focus on build your brand equity

- Focus on using your patience and passion

- Understand this is Business, you need to work hard

- Newspaper, tv are no longer control, everything depends on you and how much content you produce.

- You have to do what you love

- You have to be completely transparent

- All start with YOU

- Too many people giving up

- You position yourself on what you love

What was the thing you liked the most in this video ?

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September 12, 2008

Web 2.0 Mentality And Web 2.0 Success Habits

Some friends of mine found it difficult to start marketing their business with Web 2.0 or Social Media. That’s why I created this list of useful Web 2.0 success habits.

So here are my core values and fundamental beliefs when it comes to Web 2.0 Marketing and Social Media Marketing:


Success Habit 1: Focus only on sharing valuable content

Don’t try to sell anything. When you give valuable content to people they become attracted by your knowledge and expertise. They will then contact you and ASK if they can buy something from you or do something in co-operation with you. If you study the most successful people on the Internet they’ve all contributed and provided a lot of content online. The great thing about Web 2.0 is that it allows everyone to have huge exposure by providing a lot of content in different forms - like written, audio and video.

Success Habit 2: Focus on building relationships and forget about competition

In my Web 2.0 Internet Marketing World no competition exists, only collaboration.  It’s amazing how many ways you can collaborate and achieve mutual success with, people who are in the same market than you.

I highly recommend you focus on building relationships, it’s helped more than words could ever explain.
Try to find the market leaders in your niche and develop a personal relationship with them. Comment on blogs within your niche and look for opportunities to collaborate and to initiate joint ventures.

Social Networks such as Facebook are one of the most useful places to develop and cultivate profitable relationships with other professionals in your industry. Do a search in Facebook groups, participate and get involved in the ones that are closest to your interest.

Success Habit 3: Focus on “Collective Success”

Many Web 2.0 experts and industry leaders achieved their success through relationships, collaboration and support with other professionals in their sector.

Saying negative things or spreading rumors about your competitors are totally outdated promotional methods. The Web 2.0 environment provides us with many more possibilities to co-operate and to create profitable joint ventures with our “competitors” than normal offline businesses.

The concept of “collective success” may be a bit difficult to understand and to implement in your marketing, because most of us are raised in a society that puts a lot of emphasis on rivalry and competition.

"The collective success" is the result of a group of peoples’ ability to collaborate in the distribution and exchange of information to provide knowledge and added value to a market segment.

When we put all our focus on finding profitable joint ventures and collaboration with other people in the same market, we will never run out of new opportunities and possible new business ventures.

Success Habit 4. Focus on taking action.

I was told by Tom Beal, one of my Internet Marketing mentors: “You don’t have to get it right, you just have to get going”. I think this is vital in the Web 2.0 environment.  My recommendation is to take action and improve the process as you go along.

Web 2.0 is all about adding your personal touch in your marketing and communication and no-one expects you to be perfect at everything you do. Therefore, don’t be afraid of making mistakes because they’re a critical part of your journey to Web 2.0 success. Just focus on taking action and learning something new every time.

I hope you find these ideas useful for your business.

I would enjoy hearing your opinion about which you think are the main Web 2.0 success habits?

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September 3, 2008

New Microsoft Video Editing Technology

Today I came across an interesting video by NewScientist. Microsoft scientists explain how they’re developing new video editing technology which will allow you to create some of the same kind of tricks big Hollywood movie production companies create.

I find this quite interesting and it will definitely be useful in the future. However, for 80% of Internet Marketers basic video editing programs like Windows Movie Maker, Sony Vegas or Imovie (Mac) are enough.

If you’re doing high quality video editing, Final Cut pro (Mac) is one of the most comprehensive editing programs that many professional film-makers use.

Personally, I mainly use Imovie for video editing and Screenflow for recording my screen. Both of these programs are available only for Mac computers and are quite simple to use. If you’re searching for professional video editing for your company, I highly recommend my friend Gideon Shalwick from Australia. From his amazing new blog www.getyourvideoonline.com you can learn many valuable things and you’ll be able to contact Gideon personally.

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August 25, 2008

How To Create Videos In Cool Places - Part II

This is a part two video on my series on how to create videos in cool places. You can find the first part of this series here.

Main point of these videos is that always when you visit a cool place with nice background, you should try to make a video. Many people asked me what should they say in the videos?

In this video I give a simple answer to that question: think of the questions your current customers and prospects are asking and do a quick FAQ video based on those questions.

This video was recorded in my summer place in Lohja, Finland. Would love to hear your comments about this video!

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