This is in Spanish but here are some highlights in English
- Most companies commit the mistake of uploading "info commercials" to YouTube
- YouTube users are not searching for Info commercial, but rather "value added information"
- Companies need to ask themselves "what is value added information for your target market" ? and create videos on those topics.

The Video was recorded in the seminar of "Innovation and New Technologies" in Pontevedra Galicia - Spain, 31th of October 2008.

Among other speakers was a representative from Google Spain. He confirmed that YouTube is now one of the top priorities within Google and that the number of YouTube users is growing all the time (10.6 million unique users only in Spain)

In this video I wanted to share important video marketing and YouTube Marketing tip from my last YouTube and Video Marketing seminar. In the beginning of the video I will share some pictures from my seminar and at the end of the video will share some insights on how to use Online Video Checklist.

One of the most powerful ways of creating effective videos quickly is using Online Video Checklist where you can define what is your target market and what is the purpose of the video.

In my new membership site we will talk more about the Online Video Checklist and how to use it, but I wanted to give it to you as a free gift.
Join Early Notification list and be the first to know when Powerful Video Marketing 2.0 will launch!

Click "play" to view this short video (4.38
minutes)

To Learn how to add annotations to YouTube video check this video below

This is a video I now watch at least two times a week. Its Gary Vaynerchuk's keynote speak about how to build personal brand with Social Media. As you might know I have been teaching and giving training on web 2.0 and social media marketing for quite some time already, but have not seen such a great 15 minute presentation on Social Media before.You can learn more about Gary Vaynerchuk in his personal blog.

Branding yourself using web 2.0 is one of the most important task we all need to focus on and it is also a lot of fun when you use video marketing and all the other tools available today.

Here are some of the my main takeways from the presentation:

- Focus on build your brand equity

- Focus on using your patience and passion

- Understand this is Business, you need to work hard

- Newspaper, tv are no longer control, everything depends on you and how much content you produce.

- You have to do what you love

- You have to be completely transparent

- All start with YOU

- Too many people giving up

- You position yourself on what you love

What was the thing you liked the most in this video ?

This will sure be one of the most valuable marketing seminar in Asia this year, and includes a huge list of guets speakers like Mike Morgan, Ross Goldberg, Anik Signal, Mark Widaver, Ben Mack, Donna Fox.

Here is a video recording Simon and Stuart did before the event. To register for the event go to Smart seminar website

So here are my core values and fundamental beliefs when it comes to Web 2.0 Marketing and Social Media Marketing:

Success Habit 1: Focus only on sharing valuable content

Don’t try to sell anything. When you give valuable content to people they become attracted by your knowledge and expertise. They will then contact you and ASK if they can buy something from you or do something in co-operation with you. If you study the most successful people on the Internet they’ve all contributed and provided a lot of content online. The great thing about Web 2.0 is that it allows everyone to have huge exposure by providing a lot of content in different forms - like written, audio and video.

Success Habit 2: Focus on building relationships and forget about competition

In my Web 2.0 Internet Marketing World no competition exists, only collaboration.  It’s amazing how many ways you can collaborate and achieve mutual success with, people who are in the same market than you.

I highly recommend you focus on building relationships, it’s helped more than words could ever explain.
Try to find the market leaders in your niche and develop a personal relationship with them. Comment on blogs within your niche and look for opportunities to collaborate and to initiate joint ventures.

Social Networks such as Facebook are one of the most useful places to develop and cultivate profitable relationships with other professionals in your industry. Do a search in Facebook groups, participate and get involved in the ones that are closest to your interest.

Success Habit 3: Focus on “Collective Success”

Many Web 2.0 experts and industry leaders achieved their success through relationships, collaboration and support with other professionals in their sector.

Saying negative things or spreading rumors about your competitors are totally outdated promotional methods. The Web 2.0 environment provides us with many more possibilities to co-operate and to create profitable joint ventures with our “competitors” than normal offline businesses.

The concept of “collective success” may be a bit difficult to understand and to implement in your marketing, because most of us are raised in a society that puts a lot of emphasis on rivalry and competition.

"The collective success" is the result of a group of peoples’ ability to collaborate in the distribution and exchange of information to provide knowledge and added value to a market segment.

When we put all our focus on finding profitable joint ventures and collaboration with other people in the same market, we will never run out of new opportunities and possible new business ventures.

Success Habit 4. Focus on taking action.

I was told by Tom Beal, one of my Internet Marketing mentors: “You don’t have to get it right, you just have to get going”. I think this is vital in the Web 2.0 environment.  My recommendation is to take action and improve the process as you go along.

Web 2.0 is all about adding your personal touch in your marketing and communication and no-one expects you to be perfect at everything you do. Therefore, don’t be afraid of making mistakes because they’re a critical part of your journey to Web 2.0 success. Just focus on taking action and learning something new every time.

I hope you find these ideas useful for your business.

I would enjoy hearing your opinion about which you think are the main Web 2.0 success habits?

Today I came across an interesting video by NewScientist. Microsoft scientists explain how they’re developing new video editing technology which will allow you to create some of the same kind of tricks big Hollywood movie production companies create.

I find this quite interesting and it will definitely be useful in the future. However, for 80% of Internet Marketers basic video editing programs like Windows Movie Maker, Sony Vegas or Imovie (Mac) are enough.

If you’re doing high quality video editing, Final Cut pro (Mac) is one of the most comprehensive editing programs that many professional film-makers use.

Personally, I mainly use Imovie for video editing and Screenflow for recording my screen. Both of these programs are available only for Mac computers and are quite simple to use. If you’re searching for professional video editing for your company, I highly recommend my friend Gideon Shalwick from Australia. From his amazing new blog www.getyourvideoonline.com you can learn many valuable things and you’ll be able to contact Gideon personally.

This is a part two video on my series on how to create videos in cool places. You can find the first part of this series here.

Main point of these videos is that always when you visit a cool place with nice background, you should try to make a video. Many people asked me what should they say in the videos?

In this video I give a simple answer to that question: think of the questions your current customers and prospects are asking and do a quick FAQ video based on those questions.

This video was recorded in my summer place in Lohja, Finland. Would love to hear your comments about this video!

This video was recorded in the island of  "La Palma" in Canary Islands where I was giving a seminar on online video marketing for tourism business. After the seminar I went with other speakers to see the sunset at the top of the mountain and recorded this video.

Everywhere I go, I always have my Flipcam with me, so I can quickly record cool videos. Would love to hear your comments on this video, simply type them in the comments section.

Here is a cool video from Kevin Rose and Alex Albrecht, the authors of Diggnation, where they present an interesting success story of social media marketing tool called twitter.com. I have been using Twitter more than a year now and personally think its very useful tool.