We already know the importance of video and the power it has over the internet. Shooting and producing a web video can not only help your traffic, but can be used as a conversation tool for your prospective customers. A video can help users relate more and having a visual aid is much more effective than reading website copy.
YouTube is one of the most popular search engines and contains millions and millions of video. According to YouTube, 60 hours of video are uploaded every minute, over 4 billion videos are viewed a day and over 800 million unique visitors visit YouTube each month. That said, it’s easy for your YouTube channel to get lost.
…more at How to Optimize Your YouTube Channel
Your channel page on YouTube is where you can brand your videos through attractive packaging. It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background. A channel page is invitation into your home of creations, a living room with a screen that plays your videos and sells your particular brand. When you invite people into your home, you want them to have a good time, with great content and a welcoming aesthetic that beckons them to stay there.
Of course, like always, there are curious controls YouTube won't allow non-partners to bypass. In this case, it's with banner customization. We'll get to that later. Luckily the restriction is pretty much for that aspect of the channel page.
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Learn more about How to optimize your YouTube channel.Lasse Rouhiainen