Oct

24

How to optimize your YouTube channel

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We already know the importance of video and the power it has over the internet. Shooting and producing a web video can not only help your traffic, but can be used as a conversation tool for your prospective customers. A video can help users relate more and having a visual aid is much more effective than reading website copy.

YouTube is one of the most popular search engines and contains millions and millions of video. According to YouTube, 60 hours of video are uploaded every minute, over 4 billion videos are viewed a day and over 800 million unique visitors visit YouTube each month. That said, it’s easy for your YouTube channel to get lost.

…more at How to Optimize Your YouTube Channel

Your channel page on YouTube is where you can brand your videos through attractive packaging.  It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.  A channel page is invitation into your home of creations, a living room with a screen that plays your videos and sells your particular brand.  When you invite people into your home, you want them to have a good time, with great content and a welcoming aesthetic that beckons them to stay there.

Of course, like always, there are curious controls YouTube won't allow non-partners to bypass.  In this case, it's with banner customization.  We'll get to that later.  Luckily the restriction is pretty much for that aspect of the channel page.

YouTube has also become more social. Now video and activity sharing are made simpler and subscriptions are given more importance on the homepage. New options are added to channels and some existing ones are taken out. Based on these changes, its time to review the best practices for YouTube SEO and marketing.

 

At one point or another in your social media marketing efforts, somebody probably told you that your brand should post content to YouTube. So you did. But now you want to up the ante. How can you go about doing that you ask? Follow these six simple steps to optimize your brand’s YouTube channel.

Invest in a YouTube ad buy

I’ve found that a lot of people aren’t sure how to secure a “Brand Channel,” or the paid version of a YouTube channel that has a clickable channel banner on the top, and plenty more customizable options. So, to share a secret of the trade, you don’t buy a YouTube brand channel outright. You buy enough YouTube ads and get the Brand Channel as an add-on. This means that by simply reallocating some of your ad budget to YouTube for a quarter, you can secure you a much better YouTube channel for your brand. Everybody wins. (Obviously, this comes with the giant disclaimer that you must work with a YouTube representative to work out the specifics of this ad buy to make sure you’re buying the right stuff.)

Cross-promote your social assets

There are several ways to do this. 1- When you plan on posting a video to YouTube make sure you leave room in your content calendar for posting a link to that video on Twitter, Facebook, and possibly on your blog (or anywhere else that may make sense for your brand).  2- Link to your social assets in the channel banner at the top of the page. You can easily add image maps to this area. If you’re not sure how to create an image map, use an online tool that will do it for you. I really like Adam Maschek’s Online Image Map Editor because it’s quick and simple.

Turn on mobile

Just recently, YouTube started using HTML5 to display their video content on your mobile phone. But, you must make sure that your channel allows this type of syndication. Under the “edit video” settings, make sure you select, “Yes, make this video available on mobile phones and TV” under “Syndication.”

Add annotations

Branded Channels have the option to link to an external site with their annotations. That means, that when you’re highlighting a product feature, you should be linking to that product. It’s similar to clicking a hyperlink in a blog post to learn more about what that phrase means.

At the end of any video, try to link to a playlist you’ve created with videos that are similar in nature. You can do this even if you don’t have a Brand Channel.

Organize your content

Playlists are a great method for letting your customers know what types of content you have posted to your channel. They may find a great video they didn’t know to look for.They also show up higher in the YouTube search results than the videos themselves. Make sure you take this into account when you create a playlist and make sure it has a search friendly description attached to it.

Optimize your video titles and descriptions for the robots

One of the biggest reasons to post content to YouTube is for traffic based on search. YouTube content (particularly playlist titles and descriptions) can sometimes show up in a Google or Bing SERP before blog posts that have been viewed thousands of times. Make sure you optimize video titles and descriptions for crucial keywords.

…more at Optimizing Your Brand’s YouTube Channel

YouTube centers the content in the browser. All customized content needs to hug the frame so it will be visible in different browsers. There are four sections that can be used to brand your YouTube channel and issue calls to action. They are shown in the above image.

  1. The left column from the edge of the page to the YouTube is a great place to feature products or services. Using the full space isn’t recommended because it will crop from the left on smaller browsers.
  2. The second component of the page is where you place your custom content. Make sure that it isn’t so large that it is truncated on smaller browsers.
  3. The banner space at the top of the page is a good space for taglines or contact information.
  4. The right column is a good place to remind people to visit your website or connect with you via social networks.

…more at How to Optimize Your Brand’s YouTube Channel

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Category: How to optimize your YouTube channel, YouTube Marketing

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