Few days ago I published an article called how to use videos to increase the sales of your website where you can learn different videos I recommend companies to use on their website. In this article I want to give more ideas on how companies can leverage video marketing and show some examples of varios company videos.
- Video presentation of the product/service
The use of videos has revolutionized the way of presenting a company’s products and services due to the fact that it enables them to offer a more detailed and more efficient service than was available before through the use of catalogues or leaflets. Because of this, it is necessary to create videos which have presentations about the main products and the company in a way that allows the client to think in detail about what the product is, what it might be useful for and how he would use it. Video presentations can help to speed up the final purchase decision, given that we have offered the client a very direct and visual way of getting as close to reality as possible.
A video presentation about a product can be done about any tangible item but also for intangible items such as services offered by a business. In this type of video it is possible to produce a presentation in which what is included in the video is explained.
This example is from John Deere. You can see more videos from John Deere’s YouTube channel
Note: With the simple use of call to action (showing the url or phone number on the video) this video could be much more powerful and produce more leads to the company.
- Case study videos
For certain products or services it is appropriate to create presentation videos of case studies, where the client can see exactly what the final result was and the development of the project. This type of video reinforces the position of businesses when it comes to selling their products, given that it improves the communication with the client showing in a direct manner the benefit or results obtained by using the company’s product or service.
The American company All Granite and Marble Corporation has on its website more than 50 case study videos. By watching them clients can see the different range or granite and work surfaces and can see the completed result.
Note: Like the previous example this video is not perfect, but its much better than not having video at all.